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5 TIPS FOR MAKING YOUR COFFEE SHOP BUSINESS PLAN

Do you want to undertake? Creative, organized, determined, you thirst for freedom in order to link your project to your passion? To help you we are therefore going to give you 5 major tips to better realize the business plan for the development of your Coffee Shop.

1. MAKE A GOOD ESTIMATE OF THE FINANCING NEED

Starting a Coffee Shop can be done in different ways:
  • Transform a property into a Coffee Shop, whether primary or secondary.
  • Move to new real estate, whether through acquisition or rental.
The amount needed to create your Coffee Shop will be different depending on the type of project. To establish an idea, the transformation of a property will amount to approximately 40,000 $ while if it is a question of moving into a new property the costs may amount to more than 300 000 $.
Attention: For any rehabilitation of a property it will be necessary to respect different standards such as accessibility for disabled people and fire safety.

2. CARRY OUT AN IN-DEPTH MARKET STUDY

Before embarking on the administrative procedures to create your Coffee Shop, it is essential to carry out a market study. This will allow you to perform a characteristic analysis of the sector in order to understand the extent of the demand, but also to have an overview of the already existing offer. In order to support you, we suggest that you follow our guide on the steps to do a market study .
It is essential to take into account the two elements below, which are usual at the level of market research, in order to optimize the evolution of your Coffee Shop project:
Collect all the information available on the internet concerning the Coffee Shop market. Using this information, you will be able to analyze the overall trends and the development capacities of the French market in order to offer a macro-environmental vision to your investor.
Carry out your own demographic analysis , by setting up a questionnaire developed by you according to the problems encountered in the development of your Coffee Shop (positioning, price, additional services, etc.). You will therefore be able to bring out the typical profile of your customers and from all the information you have collected, establish the strategy of your Coffee Shop.
Develop different phases in your business plan using the information you have been able to collect.
  • Positioning (high-end, family, atypical, etc.)
  • The pricing policy
  • Communication policy
  • Market buying habits
  • Competitive advantage

3. DO NOT WAIT TO FINALIZE THE DRAFTING OF YOUR BUSINESS PLAN TO ACT

The primary function of the coffee shop business plan is to demonstrate to your banker that your project has been methodically considered and that it has already reached a certain stage of progress. This is why you must make it clear that opening your own Coffee Shop is not just a fad, but a real life project. We offer you a list of the tasks that you can perform in parallel with the realization of your business plan:
  • Find a franchise (Colombus Cafe & Co, French Coffee Shop, Starbucks, etc.).
  • Create your questionnaire for demographic analysis
  • Calculate the real estate purchase or the work you want to carry out
  • Create your company and register it with the RCS
  • Build your website
  • Set up partnership projects (Cinema, Sandwich shop, Shopping center, etc.)
By taking these steps, you expose your motivation and your involvement to your banker, but it also allows you to save time on the long-awaited opening of your establishment.

4. PREPARE A 2.0 COMMUNICATION CAMPAIGN

First of all, you should know that a business can sell a product or service without advertising, but not without communication. Commercial communication serves to convey the values ​​of the brand , but also the quality and performance of its services.
Today, new means of communication make it possible to carry out completely personalized campaigns. You must present, within your business plan, the different levers that you will activate to attract consumers.
In order to highlight the charm of your concept, but also to present yourself, the development of a website is a real advantage. It will also allow the individuals who choose your establishment to know the values ​​that you share with your hosts as well as the authenticity of the welcome and the services that you offer.
Finally, we must not neglect communication on social networks (mainly Facebook). These are inexpensive means, which allow you to communicate in quantity, in particular using videos of presentations of your establishment and its framework, but also to highlight the promotional offers that you can put in place.
Be careful, in order to reach your target, you should not neglect so- called "traditional" methods such as advertising posters, flyers and rallying to a specialized label .

5. SHOW THAT YOUR BUSINESS MODEL ALLOWS THE PROFITABILITY OF YOUR COFFEE SHOP

Finally, let's get right to the point, your goal in opening a Coffee Shop is first and foremost to generate profits . Your banker will not validate your project if it is not profitable, which is why you must expose in your business plan that your business model is coherent and that it will make it possible to make your initial financing profitable, but also to generate profits. .
Detail how you will gain market share, but also how you will manage your expenses. It will be necessary to reach a breakeven point (amount of turnover necessary to cover all the expenses related to your activity), otherwise no investor will be able to validate your project and give you his confidence.
You can immediately go to our site in the " business plan model " section   to find this business plan model written by one of our business creation experts, which will be necessary for the creation of your Coffee Shop.